![]() Those people unable to make it to the Copenhagen Climate Conference this month can still contribute to stopping climate change - by using a new search engine from their own computers. ![]() The same day the conference begins on Dec. 7, web users can start using a new green search engine called Ecosia. The new application, powered by Yahoo! and Microsoft’s Bing search engines, will allow internet surfers to protect about 2 square meters of Amazon rainforest just by clicking on sponsored links.Īlthough users do not donate any money themselves, the company behind Ecosia will donate at least 80 percent of its income from sponsored links to WWF’s rainforest protection programme in Brazil’s Juruena-Apui region. “The green search engine is a very modern and inventive method of saving the world climate without a huge effort”, says WWF Germany’s director Eberhard Brandes. “There is a more eco-friendly way of using these huge profits: the money should better be used to fight global warming.” “Every year billions of dollars are being earned in the internet only from advertising revenue”, says Christian Kroll, founder of Ecosia. Since 2009, Ecosia has partnered with a number of other environmental organizations. The company reports it uses a portion of its profits to fund these organizations, who in turn work to plant trees around the world.Įcosia makes money the way most other search engines and websites do: through advertising revenue. ![]() While this money covers various business expenses, such as advertising and operational costs, Ecosia claims that the majority of its revenue goes toward funding tree-planting projects.Įcosia releases monthly financial reports so users can see exactly how the company is spending its money. The most recent full report comes from July 2019. The following report shows that 52% of its total income (approximately 80% of its surplus revenue) was invested in tree-planting projects 5% was spent on advertising 30% was spent on operational costs and 12% went into company “reserves,” which are used to fund larger environmental investments: Ecosia world fund full# We have been unable to independently verify these numbers. However, we checked the websites of several of Ecosia’s reported benefactors and found that many of these organizations list Ecosia as one of their partners. Simon Pfister, managing director of Green Ethiopia, an organization working to grow forests in Ethiopia that received approximately $150,000 from Ecosia in June 2019, told us that Ecosia accurately reported its donation in the company’s financial report.Įcosia is also a Certified B Corporation. ![]() This means that Ecosia underwent a third-party evaluation that determined the company had an overall positive impact on its workers, community, and environment. According to the company:ī Corp Certification doesn’t just evaluate a product or service it assesses the overall positive impact of the company that stands behind it. ![]()
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